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Adidas under fire for sending ‘you survived the Boston Marathon’ email

Adidas went under burn Tuesday for sending a seemingly insensitive email that praised its clients for “surviving” this year’s Boston Marathon.

“Congrats, you survived the Boston Marathon! ” the subject line of the email read.

The sports apparel company transmitted the congratulatory email to its customers along with a promotion about its Boston Marathon-branded work gear.

Customers, nonetheless, instantly criticized the company for using the word “survived” in the headline, relating it to the 2013 Boston Marathon bombing that killed three people and injured more than 260 others.

“Hey @adidas , not the best choice of words for subjects for email blasts to your members, you think? #BostonMarathon #BostonStrong #changeit, ” one Twitter user wrote.

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