After FDA recall, Soylent needs a rebrand that doesn’t sound like sci-fi hell

Image: mashable, lili sams

Let’s call this an intervention: Soylent, it’s hour for a rebrand.

On Monday, the U.S. Food and Drug Administration posted a product recall content from Soylent related to 890 cartons of Soylent 1.8 Powder that may have contained undeclared milk.

“It has recently come to our attention that a small amount of whey gunpowder may have been incorporated into one make lot of Soylent 1.8 gunpowder during manufacturing at our third party facility, ” speaks the content from Soylent.

“As a precautions just described we have halted the transport of Soylent 1.8 gunpowder We are admonishing our a user to immediately discard any persisting Soylent 1.8 gunpowder in their possession from the lot referenced above.”

Termed as an “allergy alert” on the FDA website, this is just the latest health scare from the tech-industry-centric would-be super food.

In 2016, after a number of reports from consumers that Soylent snack bars and then meal-replacement gunpowder made diarrhea, the company pulled both products off the market as they investigated the cause of the issues and worked on brand-new formulae for both.

People is currently being apprehensive about trying an unfamiliar “food” that contains what the company calls”renewable algae informants, ” apparently called after the ‘7 0s science fiction movie Soylent Green , a film about cannibalism disguised as a meal substitution. But now that the label is get a reputation for not just savor a bit odd, but attaining some people sick, and now having to issue recalls for potential allergic reactions, the story of Soylent needs a major freshen before it’s too late to save the label from its own missteps.

Let’s start with the name. In a hour when tech billionaires are said to be investigating using the blood of the young to live longer, the last thing a genuinely healthy, safe, and entirely not evil dinner substitution label necessity is to be associated with the dystopian fright of humanity devouring itself.

On Soylent’s YouTube page, a video meant to explain the product is titled “What is Soylent? “ Despite the earnest and entirely non-human ingredients, for most sci-fi fans there’s only one answer to that inquiry. As Charlton Heston so famously wailed in the film: “Soylent Green is people !! “

Yes, I know soylent green isn’t Soylent. But the founders had to know what they were getting themselves into when they picked the company’s name. With that kind of pitch-dark, albeit fictional cloud vacillate over a product, your meal replacement product has to be damn near flawless when it comes to its effect on people’s stomach. Sure , no food product is perfect, but this early in Soylent’s history, and with that name, there’s simply not much perimeter for error.

After the product’s successful crowdfunding campaign in 2013 and the usually tech-focused Andreessen Horowitz vesting a whopping $20 million in 2015, it seemed like Soylent was on its way toward becoming a staple of every too-busy-to-munch techie. But years later, I still don’t know many people who use the product. Personally, I’ve eschewed trying Soylent for years( I prefer to chew my food ), until today.

I tasted three flavors of Soylent: Original( tolerable , not bad, wouldn’t crave a daily dosage ), Coffiest( better of the three, but takes getting allows one to, could see drinking regularly ), and Nectar( doesn’t live up to its name, but not horrendous, a distinct medicinal aftertaste ). And, as of this writing, my belly seems penalty and I wouldn’t be averse to trying this stuff again.

But I’m also the person who recently tried my friend’s nootropic cold brew coffee that was untested by any health organization and established me queasy for a whole day, so I’m probably not the harshest critic.

That said, even I can tell that it’s time to scrap the whole Soylent-as-vaguely-sci-fi-related schtick and only pick a brand-new name( along with, hopefully, a consistently less stomach plucking formula ). It doesn’t have to be too clever, just as long as it has zero links to grisly, imaginary Hollywood foods. So no Gagh( Klingons on Star Trek ), Spice (< em> Dune ), or Moloko Plus (< em> A Clockwork Orange ).

Just come up with something that sounds healthy and tasty, you are familiar with, like Tranya.

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