After FDA recall, Soylent needs a rebrand that doesn’t sound like sci-fi hell

Image: mashable, lili sams

Let’s call this an intervention: Soylent, it’s period for a rebrand.

On Monday, the U.S. Food and Drug Administration posted a product recall content from Soylent related to 890 cartons of Soylent 1.8 Powder that may have contained undeclared milk.

“It has recently come to our attention that a small amount of whey powder may have been incorporated into one make heap of Soylent 1.8 powder during manufacturing at our third party facility, ” speaks the content from Soylent.

“As a precautions just described “were having” halted the transport of Soylent 1.8 powder We are advising our a user to immediately discard any persisting Soylent 1.8 powder in their owned from the heap referenced above.”

Termed as an “allergy alert” on the FDA website, this is the most recent health scare from the tech-industry-centric would-be super food.

In 2016, after a number of reports from consumers that Soylent snack bars and then meal-replacement powder induced diarrhea, the company pulled both products off the market as they analyse the cause of the issues and worked on brand-new formulas for both.

People were already leery about trying an unfamiliar “food” that contains what the company calls”renewable algae informants, ” apparently called after the ‘7 0s science fiction cinema Soylent Green , a film about cannibalism disguised as a meal replacement. But now that the brand is getting a reputation for not just savouring a bit odd, but inducing some people sick, and now having to issue recalls for potential allergic reactions, the story of Soylent needs a major freshen before it’s too late to save the brand from its own missteps.

Let’s start with the call. In a period when tech billionaires are said to be investigating using the blood of the young to live longer, the last thing a genuinely health, safe, and altogether not evil meal replacement brand necessity is to be associated with the dystopian terror of humanity eating itself.

On Soylent’s YouTube page, a video meant to explain the product is titled “What is Soylent? “ Despite the earnest and altogether non-human ingredients, for most sci-fi followers there’s simply one answer to that topic. As Charlton Heston so famously screamed in the movie: “Soylent Green is people !! “

Yes, I know soylent light-green isn’t Soylent. But the founders had to know what they were get themselves into when they picked the company’s call. With that kind of darknes, albeit fictional gloom hover over a product, your meal replacement product must continue to be damn near flawless when it comes to its effect on people’s stomachs. Sure , no food product is perfect, but this early in Soylent’s history, and with that call, there’s simply not much boundary for error.

After the product’s successful crowdfunding campaign in 2013 and the usually tech-focused Andreessen Horowitz expending a whopping $20 million in 2015, it seemed like Soylent was on its way toward becoming a staple of every too-busy-to-munch techie. But years later, I still don’t know many people who use the product. Personally, I’ve eschewed trying Soylent for years( I prefer to chew my meat ), until today.

I savoured three flavors of Soylent: Original( tolerable , not bad, wouldn’t want a daily dose ), Coffiest( best of the three, but takes get allows one to, could see drinking regularly ), and Nectar( doesn’t live up to its call, but not horrendous, a distinct medicinal aftertaste ). And, as of this writing, my stomach feelings penalty and I wouldn’t be averse to trying this stuff again.

But I’m likewise the guy who recently tried my friend’s nootropic cold brew coffee that was untested by any health bureau and induced me queasy for an entire day, so I’m likely not the harshest critic.

That said, even I can tell that it’s is necessary to scrap the whole Soylent-as-vaguely-sci-fi-related schtick and only pick a brand-new call( together with, hopefully, a consistently less stomach plucking formula ). It doesn’t have to be too clever, just as long as it has zero is linked to horrific, imaginary Hollywood foods. So no Gagh( Klingons on Star Trek ), Spice (< em> Dune ), or Moloko Plus (< em> A Clockwork Orange ).

Just come up with something that voices health and delicious, you are familiar with, like Tranya.

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