Hipsters have been blamed for polarizing tendencies from jeans to facial fuzz. Now they’re making it more expensive to enjoy breakfast.
Blame it on unicorn toast, whose rapid spike in popularity have led to increases in cream cheese costs. There’s also other furors like avocado toast and exotic coffee liquors that have driven up costs for avocados and vanilla beans. Even cauliflower, a staple in the vegan diets favored by some hipsters, is near a record high.
Unicorn toast features bread topped with cream cheese and various food colors or super-food powders twirled in, and Instagram is loving it. Regrettably, it isn’t the cheapest to recreate as cream cheese costs have risen 31 percent during the past year.
It’s even worse with avocados, where a 22 -pound box of Hass avocados from the country of Michoacan, Mexico’s biggest producer , now costs more than doubled what it was a year more quickly and is the highest in data going back 19 years.
Cauliflower’s rise from vegetable afterthought to darling of the vegan and gluten-free diet have so far been contributed to a spike in Canada’s consumer prices. In the U.S ., costs have tripled in a little more than a year, thanks in no small component to trendy recipes like cauliflower rice and cauliflower crust pizza. The vegetable’s rate has come down from its crest, but is still higher than the historic average.
Vanilla’s price rise might be better lay at the paws of corporate America, but hipsters can’t be absolved wholly. Starbucks Corp.’s attempt to tap into the seemingly bottomless appetite for all things unicorn — Frappuccino anyone? — has sent the cost of the bean within striking interval of a record.
And Starbucks itself is sitting near all-time high-pitcheds as it profits from these trends. When the company released earnings late last week, it singled out the success of its Unicorn Frappuccino.
If Starbucks is any lesson, the quick capitalisation on these popular tendencies by major companies isn’t going away.
” What happened with Unicorn, drove substantial traffic, incrementality, awareness, label affinity ,” Starbucks Chairman Howard Schultz said on a call to discuss the company’s recently completed earnings report .” Stay tuned, because we have a lot more coming .”
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